1. Cookie categories 🍪
We use cookies and similar technologies to operate our website and to measure performance. Cookies are grouped into three categories. You can update your preferences at any time by selecting Manage cookie preferences on this page or in the website footer.
1.1 Essential cookies
- Purpose: core site functionality, security, and session management.
- Examples: session_id, csrf_token, cookie_consent_status.
- Consent required: no. These are activated automatically.
- Retention: session duration or up to 12 months for preference storage.
1.2 Analytics cookies
- Purpose: measuring traffic, user behaviour, and site performance.
- Tools: Google Analytics 4 with IP anonymisation enabled.
- Examples: _ga, _ga_XXXXXXX, _gid, _gat.
- Consent required: yes. Activated only after you accept.
- Retention: up to 14 months.
1.3 Marketing and advertising cookies
- Purpose: remarketing, personalised ad delivery, and conversion tracking.
- Consent required: yes. Activated only after you accept.
- Retention: up to 540 days, according to Google Ads defaults.
2. Marketing cookies disclosures 📣
When marketing cookies are enabled, the following statements apply:
- Third-party ad serving: Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.
- Advertising partners: We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.
- Remarketing: We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.
- YouTube and Display Network: Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.
- Tracking technologies used on this website:
- Cookies, both first-party and third-party
- Tracking pixels, including Google Ads tag (gtag.js) and the Meta Pixel
- Device identifiers, such as browser fingerprint and IP address
- Conversion event tags
- Advertising measurement: We use conversion tracking to understand which advertisements lead to actions on our website - such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.
- Technologies in use:
- Google Ads, deployed via gtag.js or Google Tag Manager
- Google Analytics 4
- Google Remarketing Tag
- Meta Pixel for Facebook and Instagram
- Opt-out from personalised advertising:
- Google Ads Settings: https://adssettings.google.com
- Your Online Choices (EU): https://www.youronlinechoices.eu
- Network Advertising Initiative: https://optout.networkadvertising.org
- Digital Advertising Alliance: https://optout.aboutads.info
Cookie preference management: .
3. Consent requirements ✅
Our cookie banner provides three choices: Accept All, Reject Non-Essential, and Manage Preferences. Analytics and marketing cookies remain inactive until you accept. Your choice is stored in localStorage for 12 months. You can dismiss the banner without accepting; in that case only essential cookies remain active. The banner links directly to this Privacy Policy.
Consent statement: By clicking "Accept All Cookies", you consent to the storing of cookies on your device for analytics and advertising purposes, including personalised advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.
EEA and UK users: Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.
Withdrawal of consent: You may withdraw consent at any time by clicking Manage cookie preferences in the website footer or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.
4. Data Sharing with Advertising Partners 🤝
We share certain data with advertising partners for campaign delivery and measurement. Recipients and data categories include:
- Google LLC: cookie identifiers, conversion events, anonymised behavioural data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy
- Meta Platforms, Inc.: pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy
We do not sell personal data. Transfers to Google and Meta may involve international data flows under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only and not resold to unaffiliated third parties. We encourage you to review these partners' policies directly.
5. Lead forms and contact requests ✉️
When you submit a contact form, request a quote, or register interest in our services, we collect the information you provide. This typically includes full name, email address, phone number, and your message.
Legal basis: consent under GDPR Article 6.1.a and, where a service relationship exists, performance of a contract under Article 6.1.b.
Retention: form submission data is retained for up to 2 years from the date of submission unless a longer period is required by applicable law. You may request deletion of your data at any time by contacting us at [email protected].
A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy. We apply server-side validation and basic anti-spam checks to protect our systems and your data.
6. Google services and advertising 🔍
This website uses the following Google services:
- Google Analytics 4: collects anonymised usage data, device info, and behavioural signals. IP anonymisation is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
- Google Ads Conversion Tracking: records when a user completes a defined action after interacting with our ads. Data is used solely to measure performance.
- Google Remarketing: allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories.
- Google Tag Manager: deploys tracking tags on our behalf. GTM does not collect personal data; it serves as a container for other tools.
Google advertising technologies are governed by: https://policies.google.com/technologies/ads.
7. Meta advertising services 📱
We use the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record page views, time on site, specific conversion events such as form submissions, and membership in custom audiences for retargeting purposes.
We do not use the Meta Pixel to collect sensitive personal data nor to target users based on health, finance, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta policies. Meta acts as an independent data controller for data collected via its Pixel and processed within its platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy. Manage your ad preferences at https://www.facebook.com/adpreferences/.
8. Prohibited content declaration 🚫
This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to weapons, controlled substances, counterfeit goods, unlicensed gambling, adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies fully with platform policies.
9. Landing page integrity statement ✅
The content of this website accurately represents the education services we advertise. No bait-and-switch practices are used. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. We do not use cloaking, automatic redirects, or content variation by traffic source.
10. Children's privacy 👧
Our website and services are not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we learn that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Please contact us if you believe we have received data from a minor.
11. International data transfers 🌍
Personal data collected through this website may be transferred to and processed in countries outside the UK and the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based. These transfers are conducted under Standard Contractual Clauses approved by the European Commission or UK International Data Transfer Addendum equivalents, which provide appropriate safeguards for personal data. You may request a copy of the applicable clauses by contacting us.
12. Your rights under GDPR 🧾
If you are located in the EEA or UK, you have the following rights in relation to your personal data:
- Access: request a copy of data we hold about you.
- Rectification: correct inaccurate or incomplete data.
- Erasure: request deletion, also known as the right to be forgotten.
- Restriction: limit how we process your data.
- Portability: receive your data in a structured, machine-readable format.
- Objection: object to processing based on legitimate interest.
- Withdraw consent: revoke consent at any time without penalty.
To exercise any right, email [email protected]. We will respond within 30 days, subject to extensions permitted by law for complex requests. You also have the right to lodge a complaint with your local supervisory authority: EU users via the European Data Protection Board at https://edpb.europa.eu and UK users via the ICO at https://ico.org.uk.
13. What data we collect 📋
We collect the following categories of data, depending on your interactions with our site:
- Full name
- Email address
- Phone number
- IP address
- Browser type and version
- Device type and operating system
- Cookies and tracking identifiers
- Usage data such as pages visited, time on site, and click paths
- Form submission content
- Conversion events including form submits, calls, or purchases
We do not intentionally collect sensitive personal data. Please avoid submitting confidential or special category information via our forms.
14. Legal bases for processing ⚖️
- Contact form data: consent under Article 6.1.a and, where a service relationship is formed, performance of a contract under Article 6.1.b.
- Analytics data: consent under Article 6.1.a.
- Marketing and remarketing data: consent under Article 6.1.a.
- Security, fraud prevention, and diagnostics: legitimate interest under Article 6.1.f in order to keep our services secure and reliable.
15. Retention periods ⏱️
- Contact form submissions: 2 years from submission date.
- Analytics data in GA4: up to 14 months.
- Marketing cookies for Google Ads: up to 540 days.
- Email communications: for the duration of our relationship plus 1 year.
- Server logs and security logs: 90 days.
- Cookie consent records: 3 years for audit purposes.
We may retain data longer if required to comply with legal obligations, resolve disputes, or enforce agreements. When retention is no longer required, we securely delete or anonymise the data.
16. Additional information and contact 📫
If you have questions about this policy or wish to exercise your rights, please contact our team:
- Northern Communication Academy Ltd
- 122 Leadenhall Street, City of London, EC3V 4AB, United Kingdom
- Email: [email protected] • Tel: +44 20 3808 7320
Changes to this policy: If we make significant changes, we will notify users via a homepage banner at least 14 days before the new terms take effect. The Last Updated and Effective Date for this policy are 15 January 2026.
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